What did she mean: The Lexus logo looks like an alligator mouth. I never would have thought about it that way yet she is absolutely right!
This morning, Amy mentioned it to me again this morning. "What is that alligator mouth?"
I explained that it was a way for a company to tell people that the car was theirs. "It is a special sign that every car that the company makes has on it. It is called a logo."
Amy got it and I was very impressed with myself for explaining the basic principles of branding!